Really want to see Alicia Keys in concert, but can’t justify buying that oddly expensive ticket? Well don’t. Billboard Live and its partner OWL.tv (Our World Live) along with Microsoft and MTV bring live concerts to users worldwide via live stream. Finally fans and artists will be reunited for free.99 and as if it couldn’t get better, no large heads, tall people or overly anxious annoying fans to ruin your concert experience. Self service drinks and food from the comfort of your own kitchen and hey, if you can’t catch the concert live, play it on demand.
Sounds like utopia, right? Well fans will have a great viewing experience depending on their bandwidth, but you can’t help to feel a loss of that in-person feeling when you see your favorite artist perform. There’s a personal connection to attending a live event, trying to get the best pictures and even some good video footage for your YouTube page. Sure, you’ll be in front of your computer singing along to songs, but have no fear, you won’t really be alone! Connect with others watching the same concert via Facebook and Twitter applications right on the page. Social media really is taking over our livelihoods.
And what does this mean for advertisers? More. Money. Billboard Live plans to reach 90 million people worldwide every week and advertisers better be ready to shift their budgets into the digital realm. Like any concert experience, users should be ready for heavy promotions, sponsorships and in-your-face marketing. It’s the price you pay for a free show. Billboard Live’s lineup is currently very, very short — Alicia Keys, R. Kelly, Imogen Heap, Usher, David Archuleta and Daughtry – expect more artists to be added soon.
Originally published @http://musicindustryonline.info/blog/?p=574
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